DBW is this week in New York and I will be on discussing 'agile content' on a panel on Wednesday. If you are going please stop by and/or say hello in the aisles. I will be there for the duration.
Here is the panel description:
Agile Content: Developing Responsive
Publishing Models
Wednesday, January 15 | 1:45 pm - 2:35 pm (breakout)
Moderated by Christopher Kenneally, Director Business Development, CCC
Michael Cairns, Chief Operating Officer -
Online Division, Publishing Technology
|
Venetia Davie, VP New Business
Development, Parragon Publishing
|
|
Amanda D'Acierno, SVP, Publisher, Penguin
Random House Audio, Fodor's and Living Language
|
As digital technology shortens the publishing cycle and offers a number of new
ways to monetize content, publishers are finding opportunities outside their
historical commercial activity to generate new revenue from existing content.
Publishers are able to deliver and license their content for websites and apps;
partners and readers are able to mix and match content in new ways; and both
traditional book publishers and publishers in other media are suddenly able to
repurpose what they have into books in response to news events and other timely
triggers.
This panel of new and traditional publishers will be moderated by industry
veteran Michael Cairns, currently the COO of the Online Division for the
systems provider Publishing Technology. They will explore both the tech and
business challenges of using old content to develop new businesses, and they
will discuss how they are looking outside the traditional publishing model to
improve speed-to-market and reuse, repurpose, and reinvigorate their existing
content in exciting new ways.